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This mistake from 30 years ago almost destroyed Coca-Cola | Business Insider

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in April
RYAN GORMAN AND SKYE GOULD

An iconic American company infuriated even the most loyal of its customers 30 years ago — all in the name of cost-cutting.

Coca-Cola announced on April 23, 1985 that it would discontinue its beloved Coca-Cola in favor of a new product that millions derisively called “New Coke.” The experiment did not last very long.

http://www.businessinsider.com/new-coke-the-30th-anniversary-of-coca-colas-biggest-mistake-2015-4
 

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